ROLE
Responsible for the growth & development of the haircare category of Matrix and Biolage brands - through launches and catalog activation with end-to-end 360˚execution across 3 key channels e-commerce, salons, and premium retail.
RESPONSIBLE FOR…
In direct:
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Yearly Category activation plan to deliver category/brand KPIs (Category turnover, Distribution, Number of consumers, Sell-out targets, awareness)- Full ownership and drive on launches and category top-opportunities and activation initiatives on e-com, in salons and Cash and carry stores, and in premium retail. Delivered on time, in good quality, in line with brand image, measured through brand KPIS (turnover, distribution, sell-out targets) and supportive KPIs (media GR, advocacy reach and engagement, forecast accuracy)
- Operational and execution excellence of initiatives in all channels and through all touchpoints
- Market, Customer, and Consumer understanding relating to the category
- Planning & follow-up of the A&P budget allocated for the category and its initiatives
In cooperation:
- Assures the execution, following of brand guidelines, and delivery of brand top opportunities on the field and in all touchpoints
Requirements:
- Experience in operational marketing, launch planning, and execution, or organization experience with tight deadlines
- Strong analytical skills and ability to define action plans based on analysis- Confident use of Excel and at ease using pivot tables, functions, and reports
- Passion for excellence and sense of details
- Good time management & organizational skills
- Project team participation and project experience is a plus
- Excellent presentation skills and engaging audiences
- Obsessed with understanding consumers, customers, and curiosity towards the hairdressing / professional beauty market
- Fluent in English and Czech or Slovak
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